INBOUNDFORWARD: LOCAL BUSINESS FACT AUDIT
Companion to https://inboundforward.com/blog/ai-search-business-facts/
Prepared November 2, 2026. Suggested workflow, not a platform scoring system.

BUSINESS: ____________________  REVIEW DATE: ____________________
RESPONSIBLE PERSON: __________  NEXT REVIEW: ____________________

1. CONFIRM THE SIX ESSENTIAL FACTS
For each fact, record approved wording, supporting source, responsible person,
and date checked. Confirm with your actual operations before updating pages.

Public name and relationship to legal/professional name:
_________________________________________________________________
Services accepted and meaningful exclusions:
_________________________________________________________________
Physical location or real service area:
_________________________________________________________________
Office hours, appointments, emergency availability, response time:
_________________________________________________________________
Relevant credential holder, status, scope, official verification URL:
_________________________________________________________________
Phone, contact form, booking URL, and what happens next:
_________________________________________________________________

2. CHECK IMPORTANT SOURCES
[ ] Homepage, services, coverage, contact page, and footer
[ ] Mobile phone link, form delivery, and booking confirmation
[ ] Google Business Profile and relevant Bing listing
[ ] Official state/professional record where applicable
[ ] Important directories appearing for the business name
[ ] Structured data compared with visible page information

3. SAVE A FACTUAL SEARCH / AI TEST
Platform: ______________ Date/time: __________ Account state: __________
Location supplied: ______ Search enabled: _____ Exact question: __________
Answer: _____________________________________________________________
Cited sources and whether they support the claim: _______________________
Problem: [ ] Wrong [ ] Outdated [ ] Unclear [ ] Unsupported [ ] None found
Approved fact and evidence: ___________________________________________
Correction location/process: __________________________________________
Assigned to: __________ Submitted on: __________ Recheck on: ___________
Recheck result: ______________________________________________________

Questions to repeat with your exact business name and location:
- Does the company serve [city, neighborhood, or ZIP code]?
- What services does the company offer?
- What are its hours on [specific date]?
- How can a customer contact or book with it?
- What official source verifies the relevant Arizona license?
- Which sources support those answers?

4. PRIORITIZE AND MEASURE
[ ] Correct contact, coverage, service, or availability errors first
[ ] Follow the publisher's or agency's normal correction process
[ ] Keep a dated log and repeat the same factual questions
[ ] Track accuracy separately from impressions/citations and inquiries
[ ] Record wrong-area, wrong-service, and wrong-hours inquiries
[ ] Record successful forms, suitable requests, and booked appointments
[ ] Review quarterly and after operational changes

AI answers vary by platform, time, wording, location, and user context.
Verify credentials directly with the issuing agency. Absence from an AI
answer does not establish that a credential is absent. Accurate information
and crawler access do not guarantee rankings, citations, or recommendations.

Need a second set of eyes? https://calendly.com/inboundforward