Curiosity is a growth strategy.
Observations from the real world, research worth reading, and practical marketing ideas that small businesses can actually use. Occasionally inspired by a perfectly ordinary trip to the movies.
Fresh thinking
Latest article
Businesses Love Making Money. So Why Do They Keep Leaving More on the Table?
It started with sugar-free candy at the movies. It became a question about why businesses spend so much money attracting customers, then forget to make the obvious sale. Includes research, a practical revenue scenario and a 30-day test plan.
Read the full article →This is the beginning. More field notes on search, marketing operations, automation and small-business growth are on the way. No fluff, no magic growth hacks, and absolutely no charts claiming 900% ROI because someone changed a button color.
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About these articles
Clear ideas, sourced claims, useful next steps.
I write about the gap between what a business could do and what actually happens. Some articles begin with my own experiences. Others start with data or a question worth investigating. When I use external research, I link to it. When I estimate something, I tell you the assumptions. And when I don't know, I try not to pretend otherwise.
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